WE ARE THE WORLD: Hotel management students collaborate with artist 18 OCT 2013: Nearly 300 Les Roches International School of Hotel Management students gathered on the Bluche campus last month to create a gigantic live world map visible from the air. The project was a collaboration between Les Roches and the Franco-Swiss artist Guillaume Reymond. Reymond is known for orchestrating gatherings of several hundred people to form such creations as the human logo of the Swiss radio station Couleur3 and the animated HESAV Tower. His videos regularly attract attention on a worldwide scale, with more than 27 million hits to date on his NOTsoNOISY YouTube channel. Les Roches is the first international hotel management school to have realized an artistic endeavor of this magnitude. “This artistic performance required enormous logistical and human dexterity. The entire operation was planned in advance but without rehearsals,” said Reymond. “We directed 300 enthusiastic students for several hours and took more than 1,000 digital pictures from a height of 15 meters. The conception, planning, and post-production took nearly a month of work.” Les Roches International School of Hotel Management, located in Bluche, Switzerland, and with branch campuses in China, Jordan and Spain, has a highly diverse student body, with more than 90 nationalities represented on campus. “As an international hotel management school that is truly global and innovative, we wanted to join efforts with this visionary artist to demonstrate the extent of our cultural diversity,” said Sonia Tatar, CEO of Les Roches. “This video is the epitome of Les Roches. Our students are explorers and risk-takers; they thrive on new challenges, and this performance was one of those challenges.” marinatravel
Posted on: Fri, 18 Oct 2013 21:52:49 +0000
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