WHEAT IS WHEAT IS WHEAT So you like your brands? Based in - TopicsExpress



          

WHEAT IS WHEAT IS WHEAT So you like your brands? Based in Israel, Paddy Mergui explores the relationships between brands and the items that they are associated with, by branding items that you would not expect to be branded. The designer explains that the project entitled WHEAT IS WHEAT IS WHEAT is criticizing consumers and the values that we have attributed to these luxury brands, urging us to re-examine our need to be associated with highbrow labels. What do you make of this series? peddymergui/
Posted on: Wed, 23 Apr 2014 08:30:00 +0000

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