WHY BEAR GRYLLS? OUR NEW PARTNER, BEAR GRYLLS We scoured the world to find a partner who lives and breathes our values – a leader in their field, backed by knowledge and science, a passion for nature and innovation. Bear Grylls is someone who seizes opportunities, is inspirational and authentic; and is known for overcoming adversity with enthusiasm and energy. ‘We are extremely happy that Bear Grylls has chosen to come on board with Nature’s Own,’ Director of Sanofi Consumer Healthcare, Luke Fitzgerald said. ‘Bear is an expert in his field and recognises the importance of VMS products in his and his families’ lifestyle. He chose to partner with us, knowing he would be representing a brand that is underpinned by knowledge and science. We are the largest manufacturer of branded vitamins in Australia, this ensures the highest quality ingredients are used to create innovative and evidence-based products,’ Mr Fitzgerald said. At only 23, Bear was the youngest Briton to climb Everest in 1998, just a year after breaking his back. Bear Grylls has become known around the world as one of the most recognized faces of survival and outdoor adventure. His journey to this acclaim started in the UK on the Isle of Wight, where his late father taught him to climb and sail. Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy watching him pit against mother-nature. Bear then went on to star in Discovery Channel’s Emmy nominated Man Vs Wild and Born Survivor TV series, which has become one of the most watched shows on the planet, reaching an estimated 1.2 billion viewers. ‘I am super excited to be part of the Nature’s Own and Sanofi team, as I’m a big believer in great attitude and great health,’ Bear Grylls said. ‘Vitamins are a key part of keeping healthy, as they can help us make the most of our health and strength.’ MAN VS. NATURE’S OWN – THE CAMPAIGN In our new TV commercials, we will challenge Bear Grylls to use his natural world knowledge to try to source the amazing natural ingredients and/or recreate the combinations that make Nature’s Own products so effective. Follow Bear Grylls on Facebook and Twitter to find out what his next adventure will be.
Posted on: Wed, 03 Jul 2013 10:47:15 +0000
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