We also want to do things that are unlikely, that are harder to - TopicsExpress



          

We also want to do things that are unlikely, that are harder to solve. WALL-E, Ratatouille, and Up would all fail an elevator pitch. A rat that wants to cook does not sound like a commercial idea; youre not going to generate toys out of that. A man nearing the end of his life goes off with a young Scout in this balloon. Where does that lead? Are you going to sell toy walkers? With such ideas, you start out knowing theres a top to what you can get. So we try to strike a balance.
Posted on: Wed, 19 Mar 2014 23:37:15 +0000

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