"We are not better than the people we serve. We need to learn from the people in our communities how to create art that resonates with their needs and desires. We understand that audience members are fully realized human beings with stimulating lives full of attractive choices, and that our job is to convince them that our products are among the best choices they can make because they offer the greatest personal rewards. We must strive for the greatest common good by working with people in our communities to find the place where art and audiences come together most productively, and we must remain constantly aware of, and be prepared to respond to, changing tastes, attitudes and understandings in the marketplace."
Posted on: Fri, 14 Jun 2013 20:50:52 +0000