We have all read about it, feared it, and now it is really happening. The race to find and hire quality employees has become extremely competitive. It is now a “job seekers’ market.” What can you do to get in and stay strong in the game? One of the first steps is to review your marketing tools as they apply to hiring. I know that all media companies have marketing strategies in place to engage and keep the audiences they have and to bring in new audience, but what about marketing plans to bring in new employees? If you don’t have one in place, it is time! Candidates and potential hires will do their homework today. They need to have both compelling reasons to consider working for you, a strong understanding of expectations of the job, and what potential is there for them. When I started in broadcast, we had a mantra of explaining to potential advertisers “WIFM” (what’s in it for me) and today that is what hiring is all about, but from the candidate perspective. radioink/Article.asp?id=2880618&spid=24698
Posted on: Mon, 12 Jan 2015 22:29:57 +0000
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