We love todays AdLab from Save The Children- ordinary superheroes can change peoples lives, get involved filmgood.sm/en/save-the-children-superheroes/ Directed by Jacob Proud & Greg Hardes (Unit9, London) Today, 17th October, is UN International Day for the Eradication of Poverty. Every day 17,000 children under five die from easily preventable causes such as malaria and diarrhoea in areas of extreme poverty where they lack access to medicines and skilled health workers. Save the Children has worked once again with agency Don’t Panic (London) to raise global awareness of the struggle to survive of millions of children. Though the objective of the campaign is to draw attention to a human tragedy, Superheroes employs a disarmingly gentle approach, far different from previous highly distressing campaigns, among which was Second-a-Day (see LO STORYTELLING of 7th March). Exploiting the genre of the documentary investigative report, the film presents itself as a journalistic probe into the sightings of ‘masked superheroes appearing around the world.’ Directors Jacob Proud and Greg Hardes take advantage of the spontaneity of children to see the good in everything and to find justification in practical solutions. Jacob Proud: “It was important that we only planted the seed of a story in their minds, and then let them run away with it.” The film crew of just four members travelled to three continents in little more than a week, filming children in Mexico, Kenya and India. “In Mexico, the kids had no concept of ‘superheroes’ in the way we think of them, so it was about working with translators to get the nuances right. In Kenya, we got them to draw their impressions of a superhero, and some of their pictures blew us away. The Indian children loved being in front of the camera and needed no encouragement to perform.” https://youtube/watch?v=X-SkghlHhUY
Posted on: Fri, 17 Oct 2014 09:45:47 +0000
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