Well I would hope so. Take a look at any claim you have made in your ads and ask yourself if a customer or prospect, could or would automatically respond with the statement, “Well I would hope so.” For example here’s an ad for a mortgage broker that says “we specialize in finding our clients the best mortgage program, tailored to meet their specific needs and financial goals. Well I would hope so!! you are a mortgage broker right? Heres another who says, our mortgage team is effective, efficient and professional and that they “help people achieve the American Dream Really? Not only are their prospects thinking-- Well I would hope so--.But its a pretty presumptuous freaking claim, dont you think? You’re a mortgage broker right?. What else would you do? I mean, it’s so painfully obvious that it’s ridiculous. Or, how about this one that says “committed to honest, ethical service.” Well I would hope so! What else would you expect them to say? We are a rag-tag group of disorganized, goofballs hoping you will call us so we can make a $10,000 commission on your home loan! Actually, weve met a few that fit that description. We can cure your Well, I would Hope Sos ask us how. Would you care to share some Well, I Would Hope Sos with us? ;)
Posted on: Tue, 13 Jan 2015 01:59:50 +0000
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