Weve now started tracking user profiles on openborders.info more extensively (including age, gender, interests etc.) in order to get a better sense of our target market. Results so far: Gender: Audience is about 2/3 male (i.e., twice as many males as females). We dont have enough data to identify behavior differences by gender. In the small sample seen so far, males have slightly higher pages/session but less time on site, but those measures are not reliable. Age: In decreasing order: 25-34, 18-24, 35-44, and then higher ages (25-34 is higher even after controlling for the size of the age range). Age/gender combinations: 25-34M, second place tied (after controlling for age range size) between {35-44M, 18-24M, 25-34F} The sample is too small to cross with other things. Thoughts on the age/gender distribution information?
Posted on: Sun, 25 Jan 2015 00:32:37 +0000
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