What You Can Learn from US Airways and the Worst Sales Pitch of All Time We flew from Cancun to Vegas yesterday with a stop in Phoenix. I got to experience a double dose of the worst sales pitch of all time. You know the one I am talking about. Where they make the announcement that they have a special offer to receive 50,000 bonus miles for applying for their credit card. So first they make the announcement and then theres that AWKWARD moment where the flight attendant walks down the aisle saying 50,000 bonus miles? while everyone pretends to IGNORE her. AND, they do it with so little enthusiasm that even THEY think its a bad offer. I bet they close less than .0001% of people on this offer. Why? Because they dont know HOW to sell. First, there is NO RAPPORT whatsoever before they make the offer. For example, yesterday, 2 hours after breakfast on the 5 hour flight to Phoenix, the flight attendant completely DISAPPEARED. I went to go find him because my 3 year old son Iam was hungry. He was sitting down in the jump seat reading gossip magazines. I said, Do you have any snacks? NO. We dont have ANYTHING. Are you kidding me. A 5 hour flight and you dont even have peanuts? How about some water? 15 minutes later water arrived. And we were sitting in FIRST CLASS. So he didnt create a lot of rapport with that. Secondly, what are people MISSING out on by not having 50,000 bonus miles? The whole offer doesnt make sense. Theres no MUST and no pain for NOT taking the offer. Plus it doesnt solve a PROBLEM. It would make more sense if they would say, Heres a credit card you can use to buy tickets on a better airline. I think more people would take it then :) And who wants to fill out something else, especially when you already have to fill out a customs form? Why not just go on the internet and fill out an application there and get a response in 30 seconds? So what can YOU learn from this? Well a lot of people try to sell THEIR services the same way. They are offering a BENEFIT that no one CARES about. They are not creating RAPPORT with their prospect first by LISTENING. And... They are not solving a PROBLEM. No one wants to buy your services, your consulting, your mastermind, or your information, ever. They just want to solve their most PENDING problem, immediately. If you can position yourself to DO THAT, then youll have more clients than you know what to do with. AND, you wont have to take them hostage at 30,000 feet to do your pitch.
Posted on: Tue, 20 Jan 2015 00:16:51 +0000
Trending Topics
Recently Viewed Topics
© 2015