What have you been up to?Word of mouth-a good way to spread news and products Word-of-mouth or in short W.O.M is one of the oldest methods of spreading messages, knowledge, stories etc. It is just verbal transition of message from one person to other. It could be describes as a simple fact as asking a person his name, place of living etc. Story telling is also a form of Word-of-mouth which we use in our daily life. A person talking about a specific product he or she have used, a event the person has seen or an incident just taking place in front of his eyes or just simply making up stories is also a form of Word-of-mouth. Our culture, tradition that we inherit from our ancestors is also a form of Word-of-mouth. We now live in a modern world of technology where we have been able to communicate with a wider range of people and so we have been able to share a lot of information on a lot of aspects through this Word-of-mouth system. So most of the companies are using this Word-of-mouth system for advertising and marketing their products. Starting with Word-of-mouth Marketing, this idea was first implemented by a psychologist George Silverman. Now this Word-of-mouth Marketing has become a powerful system of marketing for many MNC’s. Many companies have started Word-of-mouth marketing as experimental marketing. Now with the boost of internet and social media networking there is a boost in the social media marketing. As mostly teenager and high school students use social media more than anyone else so many companies find it an effective marketing method for many of their products and of their interest though Word-of-mouth marketing on these social networking sites. According to research from a journal it is found that 75% of the word-of-mouth system on brands is done face to face, 15% is done on phone and 10% is done online. Except from that marketing consumer product, fashion goodies, mobiles, travel packages etc by means of advertising and bringing people on the TV to share their experience on the specific product is a very effective method of marketing by Word-of-mouth Marketing Word-of-mouth Marketing. Marketing of fashion products, mobiles and by products and travel packages mostly attract teenagers, high school students and college students. This news of launching new products spread among them like a wild fire through this Word-of-mouth system on the social media networking sites. Many companies have also made exclusive pages or sites on internet and these social media networking sites for launching and promoting their products. These are some of the online marketing techniques the companies use for marketing their products through this Word-of-mouth Marketing system. Now coming to off-line methods of marketing the companies target the teenagers, high school students and the college students who are in very much need of pocket money to work as Word-of-mouth Marketing agent for the company and provide services to the consumers in respective areas in return of some income and return profit to them. Agent from different companies are often found setting camps beside high schools and colleges to make people aware of their products and services and even marketing consumer products. Now speaking of trust the company makes only those people who are satisfied with their service and can convince other people to take the services of the specific company, this is also a form of Word-of-mouth Marketing. Watching their known people and relatives getting benefit from certain company products they tend to trust the product. Sometimes these companies bring people from different part of the country on the TV and make them speak of the benefits that they get and convinces many people to trust the product. People often tend to trust product if it’s advertised and casted on a leading star, and the star convincing people to use the product. This Word-of-mouth method has also helped us develop our networking technology and gave birth to a many enormous fields of studding such a mass communication. Due to this concept of Word-of-mouth we now know whatever is happening in any part of the world. Teenager, high school students, college students, scientists and every person in the world is coming to know of the latest ideas one is thinking of and can even suggest our ideas to that thing if we had any. Word-of-mouth or W.O.M is a simple but wonderful thing. It is as simple as storytelling and as big as a new invention. If anybody knows how to use this simple thing can rule the world and to the person who do not know its use is just another new English term for story telling or casual conversation. So never under estimate the W.O.M.
Posted on: Tue, 16 Jul 2013 15:11:43 +0000
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