When I became advertising director of Maturity Magazines group, in - TopicsExpress

When I became advertising director of Maturity Magazines group, in 1990 the magazine was called Modern Maturity a move that had been made in an effort to distance the organization from the negative image of aging which was preventing them from attracting advertising. For the next three years I grapelled with the chall enge of trying to convince advertsisers that people over 50 were worth advertsing to. In 2002 after my departure to join Ken Dychtwald and Age Wave... the organization renamed the magazine AARP, The Magazine...and now there is a whole new expensive ad campaign insisting that if you dont, know this and that , as they parade one ad sterotype after another featuring cool people over fifty...then by, george..YOU DONT KNOW AARP!!! What do you think ??? I hate being yelled at...

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