When the popular file-sharing site Megaupload was shuttered in 2012, consumption of digital video on legitimate sites increased, as you might have anticipated. But there was an unexpected side effect: worldwide box office receipts for modestly budgeted movies went down, according to a study conducted by the Munich School of Management and Copenhagen Business School. Only large blockbusters appeared to gain from the shutdown, which indicates that illicit file sharing might be the most economical method of advertising and market research available.
Posted on: Fri, 20 Jun 2014 17:29:26 +0000
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