“When you grow up you tend to get told that the world is the way it is and youre life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. Thats a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, youll never be the same again.” - Steve Jobs In our brand new book, Peoplework (PPLwork), we teach you how to run a better business, by putting people-first, in a digital-first world. Last night we had an intimate, in-depth discussion with my co-author Austin Allison from our book release party in NYC. I highly recommend you watch the entire hour if you have time this weekend. (youtube/watch?v=7JjsRJasrdg) When you run a better business you make more money. But what is unique about running a Peoplework business is that you gain as much emotional wealth as you do financial. Here are two big takeaways from the book that are simple to execute and will have huge return on investment for the next decade. 1. Start thinking about your customers and your employees like you think about your friends and family. If your sister was in a bind and needed you to pick her kids up from school you wouldnt start calculating your mileage reimbursement. If your friend you hadnt seen from high school in a while was that passenger who ran across the airport, barely missing the door closing at the gate on a late night connection, you would go out of your way to TRY to help him. Not slam it in his face. If you are late to dinner with your wife, you buy flowers. A Peoplework business treats their customers like kin and overcompensates when they screw up. 2. Passion is your quickest path to massive profits. When Mark Zuckerberg was only 22, and Facebook was only for students, Yahoo offered him one billion dollars for his start-up. His response was inspiring. He said that all he would do if he got that amount of money was start another social network. And that he already liked the one he had. That clear focus on passion, and a greater long-term purpose that isnt motivated by focusing on money, has since propelled Facebook to being worth more than one hundred billion dollars and Mark to twenty billion himself. Passion requires saying no. Passion requires surrounding yourself with people who are passionate about the critical things in your business that you hate doing. Passion makes us work harder, and longer hours, willingly. Passion is what powers profits. We would be honored if you bought a few copies of the book right now. amazon/Peoplework-People-first-Business-Digital-first-World/dp/0991173007 Our first print run has already sold out (boom), but the next 50 or so people who order on Amazon right now will get their copy next week from our distributor! This has been an amazing ride. The message is resonating, the movement is growing... Putting people first, in a digital-first world, requires a blueprint for change. Wed like to think that our book is that blueprint. Have a great weekend. p.s. if you have already read the book we would love you to give us an Amazon review right now. Our first one was 5 stars! Here is what they said: Five Stars, Brilliant. amazon/Peoplework-people-first-business-digital-first-world/product-reviews/0991173007/ I received my advance copy of Peoplework yesterday by virtue of being a Kickstarter supporter. Well worth the investment on Kickstarter. I invested because I have an idea how the authors think about business and I knew they were on to something bigger. I wasnt wrong. Peoplework is not just a book, its a philosophy, a movement that forward thinkers will latch onto. This is a fantastic first book by these two wunderkinds. It neatly sums up the natural progression into running a people-first business in a digital-first world. You must understand that its not about the gadgets, its about people, its about personal relationships. The 10 principles laid out in this book are your roadmap to success in this business climate and in the future. It all makes sense. I believe this book will take its place on your shelf with the other great business philosophy books. I cant wait to see their next effort! Kudos Austin & Chris!
Posted on: Fri, 17 Jan 2014 18:02:35 +0000
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