When youre watching television the higher brain regions (like the midbrain and the neo-cortex) are shut down, and most activity shifts to the lower brain regions (like the limbic system). The neurological processes that take place in these regions cannot accurately be called “cognitive.” The lower or reptile brain simply stands poised to react to the environment using deeply embedded “fight or flight” response programs. Moreover, these lower brain regions cannot distinguish reality from fabricated images (a job performed by the neo-cortex), so they react to television content as though it were real, releasing appropriate hormones and so on. Studies have proven that, in the long run, too much activity in the lower brain leads to atrophy in the higher brain regions. Krugman, Herbert E. “Brain wave Measures of Media Involvement,” Journal of Advertising Research 11.1 (1971) cognitiveliberty.org/5jcl/5JCL59.htm
Posted on: Sat, 13 Sep 2014 11:33:14 +0000
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