Why Etisalat Cliqlite Should Have Used MTN’s First Step Baby As Ambassador ------------ We may not like to admit this: eighty percent of what we do in marketing (communications) is pollution; you know that moment when you look at a brand’s recent activity and you ask: what in the world were they thinking? But every so often, a brand comes up with an idea in way that reminds one of “that at its best”. Our job is clairvoyance - meeting even yet to manifest need of consumers. If this writer’s doesn’t have Alzheimer yet, Professor Phillip Kotler, has a two word term for it - “Who cares”, as they say “idea is needed” isnt it? Read More: goo.gl/yvdGQh
Posted on: Thu, 03 Jul 2014 08:30:10 +0000
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