With how bad pro wrestling and the WWE has gotten, it really makes me think about this moment in WWE history. This is a video in which Vince McMahon in the mid 90s introduced what we affectionately remember as the attitude era. When he introduced this, he was talking about a wrestling that was different, where we didnt have your typical good guys vs. bad guys and that WWE figured that the fans were tired of having their intelligence insulted. Funny that everything he says they dont want to do in this video...theyre doing now. Below is a transcript of this video: It has been said that anything can happen here in the World Wrestling Federation, but now more than ever, truer words have never been spoken. This is a conscious effort on our part to Open the Creative Envelope, so to speak, in order to entertain you in a more contemporary manner. Even though we call ourselves Sports Entertainment because of the athleticism involved, the keyword in that phrase is Entertainment. The WWF extends far beyond the strict confines of sports presentation into the wide open environment of broad based entertainment. We borrow from such programs niches like soap-operas, like The Days of Our Lives, or, music videos such as those on MTV, Daytime talk-shows like Jerry Springer and others, cartoons like The King of The Hill on FOX, Sitcoms like Seinfeld, and other widely accepted forms of television entertainment. We, in the WWF, think that you, the audience, are quite frankly, tired of having your intelligence insulted. We also think that youre tired of the same old simplistic theory of Good Guys VS Bad Guys. Surely the era of The super-hero urge you to say your prayers and take your vitamins is definitely, passe. Therefore, weve embarked on a far more innovative and contemporary creative campaign, that is far more invigorating and extemporaneous than ever before. However, due to the live nature of RAW and the WarZone, we encourage some degree of parental discretion, as relates to the younger audience allowed to stay up late. Other WWF programs on USA, such as The Saturday Morning LiveWire, and Sunday Morning Superstars, where theres a 40% increase in the younger audience obviously, however, need no such discretion. We are responsible television producers who work hard to bring you this outrageous, wacky, wonderful world known as the WWF. Through some 50 years the World Wrestling Federation has been an entertainment main-stay here in North America, and all over the world. One of the reasons for that longevity is: As the times have changed, so have we. Im happy to say that this new vibrate, creative direction has resulted in a huge increase in television viewership, for which we thank the USA Network and TSN for allowing us to have the creative freedom. But most especially, we would like to thank you, for watching. RAW and the WarZone are definitely the cure for the common show.
Posted on: Mon, 18 Aug 2014 05:43:51 +0000
Trending Topics
Recently Viewed Topics
© 2015