With social & digital media transforming marketing--and new tools - TopicsExpress

With social & digital media transforming marketing--and new tools emerging daily--how should marketers revamp their strategies, structures, and capabilities to meet the new realities? Study shows High Performers excel in 3 areas: 1. Integrating data about what customers are doing--with a psychological understanding of why they are doing it 2. Communicating a distinct brand purpose (the functional, emotional, and societal benefits of the offering) 3. Delivering a “total experience” to customers Dig deeper into the research and discover what Harvard Business Review considers the new Ultimate Marketing Solution. #marketing #strategy #CMO

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