Writing A Capture Page Headline Quick Tip: “On the average, five - TopicsExpress

Writing A Capture Page Headline Quick Tip: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”- David Ogilvy So, a headline is the most critical element of a capture page and it’s the first thing that catches the eye of the visitor. The idea it expresses should relate to the visitor’s needs and pique curiosity. It should create a desire and encourage the visitor to taste, in order to whet their appetite. Make it reader-oriented but hype-free.

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