Writing Web Copy? Focus On Reader Please... Writing for viewers, not search engines! No keyword stuffing... natural writing Some key guidelines to writing for the web as we head in 2015: 1. Relevancy is paramount. Understand the business or topic you are writing on. Research and identify nuances, nitty-gritty and details before beginning to write 2. Make it an interesting read Why do kids (and most of us) love Harry Potter and fantasy stories? Because they are interesting and generate interest. Try to make your copy interesting by focusing on facts, stats, news, stories, etc. Something that relates with readers interest. 3. Get to the point. Do not digress from the core topic. Filler or buffer information is an absolute NO! Viewers get irritated by them and may leave your page for good. 4. Write naturally. Dont stuff in keywords for the sake of SEO. Be creative in waving keywords into your content using synonyms, commonly used terminology, etc. E.g. Chevrolet is passe or old fashioned, people know it as Chevy. Use it. Google and search engines are smart to map this. Hence it makes even more sense to write naturally. 5. Make sure your website pages have a - Meta Title - 6-8 words - A brief tagline about the subject/business - Meta Description - couple of sentences describing the subject/business - Headline H1 tag - Interesting headline on the page when user lands here - Article body - broken down into paragraphs for easy reading - Call to Action (as applicable) - to push viewers to take actions like Clicking a link or calling a phone number of ordering a product ** IMPORTANT - Content needs to be media targeted. Content for mobile and desktop cannot be the same. The audience and intent on these platforms are diverse and need to be handled carefully. Powered by: ZoomYourTraffic Web Solutions ift.tt/1FVQqDp
Posted on: Thu, 25 Dec 2014 16:10:35 +0000
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