YSL history logo. Yves Saint Laurent by Adolphe Mouron Cassandre (1961) Ukrainian-French painter, commercial poster artist, and typeface designer, Adolphe Mouron Cassandre designed the iconic YSL logo in December 1961, whilst Yves was at the helm. Born in 1901, Cassandre was heavily influenced by cubism and surrealism and designed a number of bold typefaces including the Bifur in 1929, the sans serif, Acier Noir in 1935, and an all purpose font called Peigot in 1937 as well as striking posters and covers for Harpers Bazaar. He fought in the French army against the Germans in World War II and worked as a painter and costume and set designer for theatre until his suicide in Paris in 1968. Cassandras logo, which makes use of Yves three initials in a vertical arrangement, has been central to the French design house for over four decades Cassandras logo, which makes use of Yves three initials in a vertical arrangement, has been central to the French design house for over four decades, usually executed in striking black or gold. The logo is particularly symbolic of Stefano Pilatis reign at the house, appearing as a focus point in countless advertsing campaigns (Kate Moss peering through a window and Claudia Schiffer leant against a YSL sign in the Hollywood Hills) and in his clothing and accessory designs. Following the appointment of Hedi Slimane in March 2012, it was announced that his tenure would be marked with a name and logo change for ready-to-wear: Saint Laurent Paris (referred to as Saint Laurent) which will be used alongside the Cassandre logo. In 1966, the house, then producing solely haute couture debuted ready-to-wear under the name Saint Laurent Rive Gauche with a logo featuring orange and pink squares, designed by Yves in collaboration with perfume designer Pierre Dinand; Slimane plans to leverage some of the fonts and nomenclature of that era.
Posted on: Wed, 19 Nov 2014 11:35:39 +0000
Trending Topics
Recently Viewed Topics
© 2015