...e-books are highly price-elastic. This means that when the price goes up, customers buy much less. Weve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. reason/blog/2014/07/30/is-amazon-evil-because-it-wants-to-charg
Posted on: Wed, 30 Jul 2014 22:47:02 +0000
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