flipkart will now be also a Craft Design Incubator ! Students can now use Flipkart’s market intelligence and logistics expertise to develop private labels and also build on their entrepreneurial skills. “We will act like an incubator,” said Joy Bandekar, president (strategy) at Flipkart. According to estimates, Varanasi has about 40,000 weavers, while Barabanki, another city in Uttar Pradesh, has 10,000 engaged in various forms of handicraft. Flipkart plans to target about 15,000 weavers in Sultanpur, too. Flipkart staff will be deployed in various cities to coordinate with the local artisans, who can also take support from fashion-designing students at NIFT about market trends and consumer interests. While Banarasi saris will be the focus, products like leather purses, bags and laptop and ipad covers will also find place in the list of shopping items. The online retailer has tied up with the National Institute of Fashion Technology (NIFT). According to the agreement, students and the Flipkart team will work to integrate the local weavers and artisans for end consumers. The first pilot of the project will begin over the next two weeks at Varanasi
Posted on: Thu, 04 Sep 2014 09:04:04 +0000
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