on-page seo & design There’s two elements to the partnership between design and SEO; the code, and the visual interface. In the first instance, we’re looking at elements like Schema.org mark-up, XML sitemaps, rel author and publisher, how we deal with the various things a designer might sketch out for a design. In the second, we’re looking at the content – does the title match the expectations of the users who’re going to end up on this site from search traffic, is the imagery appropriate, does it work with the user in the right way at the right time? Both of these aspects are as important as each other, but equally both are beyond the scope of traditional SEO. With the former, we’re getting in to front end development, UX & UI understanding. For the latter, we’re becoming art designer, copywriter, psychologist and data analyst
Posted on: Sun, 14 Jul 2013 13:41:44 +0000
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