ow.ly/qs9wm Why Influencers Deserve To – And Should – Be Paid by Brands Ever since sponsored posts were made popular by the likes of Izea, the question has remained: should influencers be paid for their promotion of your brand’s message, product or service? On the one hand, you have those that say paying an influencer removes the validity of the review of promotion, since you can’t possibly remain non-biased when there’s been an exchange of money. On the other hand, you have those that say it’s no different from any other marketing channel, and you pay for that, so why should influencers be any different? As someone who’s on both sides of the coin – I’m a marketer who uses influencers for client campaigns, and I’m fortunate enough to work with brands as an influencer for their campaigns – here’s my take on the topic. Time is Money How long do you think the average blog post takes to create? If you, the marketer, don’t blog yourself, how long do you think it takes to put together what you’re reading now? 10 minutes? 30 minutes? An hour? More, less? The truth is, blog posts take as long as they need to be ready. This might sound clichéd, but it’s true. There’s much more to a blog post than just stringing some words together (or images and sounds, if you’re a video blogger or podcaster).
Posted on: Mon, 04 Nov 2013 04:19:39 +0000
Trending Topics
Recently Viewed Topics
© 2015