very nervous about my new pricing list for 2014. Which will start in April. Heres my Explanation, & I would like anyone who has the time to, to read this for me. Hear me out, and understand. Professional photographers are in business, and as a business, need to make a profit. Because they make it their career, they dedicate themselves to becoming the best they can be, and share that knowledge with their clientele. Professional Photographers have to buy professional equipment. Nope, they dont just pick up a point-and-shoot from Wal-Mart and declare themselves a professional. They spend thousands upon thousands of dollars getting multiple camera bodies, the finest lenses, flash equipment for every situation, tripods, backdrops, props, carrying and storage cases. And then when you think you have it all- you need to get backups for everything to make sure you never miss an image.. just like I had to purchase a new laptop the other day. Not because I wanted to, but because mine gave up on me and I was forced to get a new one to finish the projects I have with clients. Professional photographers continue their education, and learn as much as they can about the business. They concentrate on becoming the best they can be. Professional photographer dont just snap a picture, they create a photograph. They understand positioning. They understand the lighting. They understand the placement. Youre not just paying for the ability to place a finger on the trigger and snap a picture. Youre paying for the years of experience it took to create the perfect image. Professional photographers can spend hours producing one professional Photograph. Time can include: -Creating the marketing, answering emails and phone calls, meeting with the client to talk about the event, setting up for the event, drive time to and from the event, time for the actual photographing, running to and from the lab, meeting with the client for previews and decisions, processing the image, retouching the image, packaging the image, dropping off final images, production work, follow up work. Add it all up, and you can see why one portrait session may include hours worth of work. Its impossible to stay in business if you only make a few pennis per client.. Professional photographer have to be more than photogrphers. They have to be CEOs and marketers, and bankers, and sales people, and production workds, and buyers, and negotiators, and networkers and drivers, and organizers. AND photographers. Thats a lot of skills for one person to master. Professional photographers arent just order takers, they provide total customer service. Professional photograph dozens or even hundreds of clients a year. They understand what looks god, how to put together albums, and how to group multiple photographs together. Their goal is to provide you with what you need and whats best for you- not just have you sign on the dotted line. Professional photographers have the knowledge and the skill to make you look the best you can be. I can buy a hammer for a few dollars at he hardware store. Yet I spent hundred of dollars for handyman to repair my desk. I can buy a needle and thread for a few dollars at the fabric store. Yet I spent over $100 on alterations. Its not about the tools; its about the outcome. Sure, anyone can buy a camera and take a picture. You can head down to your local discount store, wait several hours and have a minimum wage clerk place you on an X and snap a few pictures. But they cant get what a professional can get. They wont concentrate on expressions. They wont advise you on outfits and locations. They wont provide 110 percent customer service. You wont get a professional portrait.
Posted on: Mon, 04 Nov 2013 17:04:23 +0000
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