هذه الوظائف تأتيكم من موقع بيت.كوم العالمي للتقدم لهذه الوظيفة أضغط علي اللينك الملحق وارسل سيرتك الذاتية لصاحب العمل HEAD OF PRODUCT BUILDING & INNOVATION - Leading Insurance Group - Fluent Arabic/ English HEAD OF PRODUCT BUILDING & INNOVATION - Leading Insurance Group - Fluent Arabic/ English + NEW VACANCY + HEAD OF PRODUCT BUILDING & INNOVATION Leading Insurance Group Jeddah Fluent Arabic/ English Our client is a global leader within the insurance market. Offering corporate and personal clients a wide variety of services and products, they are a true international leader in this field with an excellent reputation. We are looking for an experienced Head of Product Building & Innovation to join their expanding team in Jeddah, Saudi Arabia. OVERVIEW OF ROLE Generate awareness and demand to the company products and services, driving sales and share gain by promoting the products through both ATL & BTL. Developing new products and services that are based on consumer insights and category understanding. This job will be within the marketing department and will require developing a detailed knowledge of the Medical Insurance industry as well as the targeted segment. Reporting to: Director of Marketing KEY RESPONSIBILITIES • Contributing to and Executing the brand strategy • Setting the brand activity plans for Corporate and SME • Managing the marketing support budget for corporate & SME • Deep understanding of the business to enable the segmentation of customers under each platform • Developing segment based innovations • Developing segment based communication • Develop lead generation campaigns • Conceptualizes comprehensive and innovative marketing approach which enhances the image of and generates maximum exposure for services and programs improving brand awareness. • Recommends most effective use of marketing and promotion to increase awareness of the full range of products and services to generate customer leads and drive sales. • Lead the internal and external (agency) teams to effectively work together generating superior marketing output • Initiates and develops marketing partnerships to build a customer loyalty program with the objective of increasing customer retention • Continuously feeding the innovation funnel with new products and services concepts based on consumer insights and category understanding • Identifies new marketing opportunities by monitoring activities, community events and customers’ needs. Developing below the line activities to bring the brand closer to the consumers and generate support for the different retail channels • Conducts market research using surveys, questionnaires, and other means; analyzes and reports the data • Create a positive relationship with the extended team in the organization to generate alignment and support from other functions • Conducts quarterly and annual review of current marketing methods and recommends changes to keep marketing effective COMPENSATION AND BENEFITS • Salary should be used as a guide only and will reflect experience level and interview performance • As a guide up to 45k SAR per month total package Job Details Date Posted: 2013-06-16 Job Location: Jeddah , Saudi Arabia Job Role: Marketing/PR Company Industry: Insurance; Marketing; Healthcare, other Preferred Candidate Career Level: Management Gender: Male Nationality: United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen Apply Now - Jobs in Saudi Arabia - Search All Jobs
Posted on: Sun, 16 Jun 2013 21:53:57 +0000
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