5 Myths About Social Media Marketing (By Steve Olenski, Marketing Land) Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed in with an interesting angle on why businesses may struggle socially: I have found that a lot of our clients are struggling with social media because they’re following a rule or an idea that is completely untrue, but I always tell them that it isn’t their fault. Social media is constantly changing, so myths are constantly spreading. It’s important to go through some of these myths and figure out where you’re following the wrong path. It’s hard to let go of a strategy that you thought was working for you, but I promise that if you do, you will see a world of difference in your social results. It is my aim in this column to debunk several widely-spread myths about social media marketing. Hopefully, this will allow you to reexamine and improve your social strategy! Read the full article here: mklnd/QAkkXU
Posted on: Thu, 15 May 2014 07:00:00 +0000
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