7 Types of Social Media Marketing that Actually Work Today we are going to discuss a topic which initially seems obvious but in fact, is nothing short of genius; distinct types of content that actually work. You see, small business owners are increasingly at a disadvantage when it comes to competing against the big boys of business. They have A/B testing and huge budgets at their disposal to find out the exact words that will resonate most with viewers. But small business owners need results…fast. 1. The Maximum Value Message - The main message is how to maximize value for the client…not your business! Emphasis should be on a very specific or specialized issue. It’s 100% content without other offers or cross promotional specials. Keep this simple, make the benefit immediate and provide instant action plan that viewers can do right away. 2. The People Person Message - Allow social media fans an authentic glimpse into who you are and what makes you (and your business) tick by writing a short story or anecdote which allows insight into your personality. Talk about your latest enterprise and how it relates to risk-taking, courage and discipline.. Chances are it will resonate with those that share a similar outlook or even become a point of distinction for those that don’t. Just keep it authentic and personal. 3. New Content, Product or Information Updates - New content is just that…new! Do not make the mistake of passing off stale, rehashed or repurposed content as new. That is a recipe for disaster. Instead, be sure to share exciting new product releases, relevant information about updates or other items of interest….and remember, content doesn’t just mean text. Social media content may include nearly any type of data ranging from YouTube video’s to a podcast. 4. Selective Social Media Sub-Listings - Use social media sub-listings when you have a second niche offering that is different yet more exclusive than the ordinary offer. 5. Help Yourself - Empower people by providing content that encourages others to lend a helping hand…even if it is to help the reader his/her self! These high action messages should be short, to the point and easily shared with others. It could be as simple as voting for their favorite idea or sharing with someone new. Emphasis is on short, actionable items that are easily shared and beneficial to the end user. 6. Angst & Agitation - Have you ever felt a sense of urgency about a product or offer? If so, that is the general idea behind the angst & agitation message. It could be a time-limited offer, it could be a product that is so popular and/or in-demand that it will naturally sell-out almost immediately…whatever the reason, the A&A message has a special strategy of immense use to small business owners; it creates an “open loop” for future communication and/or interaction. For example, let’s say a hot concert is about to take place in a certain town. Tickets are sure to sell out and your business is planning to give away a promotional offer for the first 100 new subscribers. Let’s break this down…there is a clear sense of urgency, it is in high demand, a clear call to action is presented and it creates an opportunity for future communication! It’s the perfect A&A message cycle. 7. Freebies, Special Discounts & Sponsored Long Sales - Whew! Sounds like a lot doesn’t it? Although these could each be considered a distinct type of social media message, in reality, each does more or less the same thing…they “prime the pump” for future sales. The emphasis is on educating, enticing and/or informing the client about future buying options. Rather than attempting to engage and immediately make a sale, content is used to start building a relationship with the prospective buyer. The more expensive the final sale, the greater the need for intermediate steps that include education, information and other offers. Today’s tech savvy social media shoppers understand the need to comparison shop and are doing more of it than ever before! The average house buyer reads realtor blogs for nearly 6 to 8 months before listing or buying a new home. The average car buyer researches nearly a dozen different makes and models before making a final decision. Other than purely impulse type purchases, most business owners now need a longer sales time to demonstrate value, differentiate product and support as well as close the deal.
Posted on: Mon, 17 Jun 2013 19:01:14 +0000
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