A funny thing happening on the way towards widespread adoption of social media marketing: The use of global social networks as traditional publishing — and hence brand marketing — platforms was rightly perceived as a fairly limited way to connect with and gain the trusted, meaningful engagement of customers and prospects. By now, everyone has heard that social media is an intrinsically different medium, and indeed, it is more involving, demanding, and harder to control than traditional media. In short, after years of declining results in old channels, companies have finally come to terms with the fact they must fundamentally rethink how they connect with the marketplace. The advantages of using social media include: low (or no) hard costs for set-up; potentially wide reach; quick/instantaneous sharing of messages; and new opportunities to listen, engage, and monitor your progress. Any time you are working to engage people, you’re going to want a social media presence to amplify your ability to reach supporters quickly. Social media is not a fad, it is a powerful trend that represents new methods for advocating. To use social media as part of a direct action campaign, it is helpful, but not necessary, to have set up the social media tools and gathered supporters in advance of making a specific request. No matter where you are in the process, you can use social media to help support your cause. You can join and participate in social networks at any time, 24/7. However, timing is important to consider when carrying out specific tasks. Email is typically better read on Tuesday, Wednesday, and Thursday mid-morning and mid-afternoon, for example. So think about and research when your potential supporters are most likely to receive and give thought to your messages. Almost every advocacy campaign can benefit from some form of social media. The perception is that social media reaches young people primarily, but its growth is explosive and far-reaching. People of all ages around the world are increasingly using social media. Specialized tools exist to help organize volunteerism, donate, fundraise, bring people together for rallies and meetings, to boycott or support businesses, participate, discuss, and subscribe to updates. Keep in mind that like all technology, social media is constantly changing and growing, and you will need to keep evaluating your social media plan to make sure that you are maximizing your reach and meaningfully engaging your audience. PS: This picture was taken inside Sofitels comfort room. ;) #SofitelSMDay
Posted on: Sun, 20 Jul 2014 11:46:32 +0000
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