American churches have always had a talent for innovating new ways to open wallets, to yoke the material to the sacred. Eighteenth-century evangelist George Whitefield was called a peddler of divinity by one of his contemporaries. Never more than in a consumerist society, making the case for giving puts pastors and preachers in something like a salesmans role. But the numbers suggest that too many of the people in the pews arent buying the pitch. Maybe todays stingy Christians are really just dissatisfied customers.
Posted on: Tue, 12 Aug 2014 05:33:28 +0000
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