And so it starts, how will they now keep up the pretence of supporting town centres (if anyone exists who still believes that)? "Family-friendly restaurant group, Giraffe, will open its first site within a Tesco store on 5 August in Watford Extra. With its own separate entrance, as well as access from the store, the 3,424 square feet, 170-cover restaurant will trade all-day from breakfast through to dinner, serving its signature comfort, global food. Value for money remains an integral part of the concept and the brand’s signature ‘Lunch for Less’ (£6.25 for a main course) and ‘Feel Good’ dinner (£9.95 for two courses) remain. The design by Harrison uses a palette of earthy natural tones, wood paneling throughout and booth seating surrounded by rows of potted plants. Two 10ft tall giraffes flank the entrance and enclosed booth and alfresco seating for 30 diners completes the modern look. Russel Joffe, co-founder and managing director of Giraffe Concepts, said: “We are delighted to be opening our very first Giraffe within a Tesco store. This is an exciting first step in the growth of the brand and allows us to introduce Giraffe to a wider audience. Over the next 12 months, we plan to open ten restaurants in Tesco stores and five new restaurants on the high street.”
Posted on: Mon, 22 Jul 2013 15:05:45 +0000
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