As much as ad could add to peoples lives it could just as well destroy the same lives easily. Pepsi launched a new TV ad campaign in Arabic, which version calls for mainly youth (as target audience) to forget about the past as its already gone and it cant be changed, and to not even think about the future (as its UNKNOWN), and to mainly enjoy the present and take whats going! Insomuch as it drives youth to enjoy life to the fullest, how could they then create the vision of the future, which is contradictory to the calls for dreaming and envisioning. I think #pepsiegypt should reconsider the #admessage. One of corporates main objective is to instill vision and approach audience and creates interaction not to only shoulder their way into their vested interest without having any single idea about how people think and react toward the message they send. For beverage company just like Pepsi message can be only limited during times of cold and winter to constantly creating awareness and promoting consumption through repetition, which is the only way they survive competition and retain same rate of returns and bottom line. Walid A. Soliman
Posted on: Thu, 25 Dec 2014 19:38:02 +0000
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