Awareness of capabilities is a common marketing challenge for B to - TopicsExpress

Awareness of capabilities is a common marketing challenge for B to B companies. How can you efficiently reach a large audience to give them examples of the solutions you can deliver? PR is an often-overlooked marketing component in an integrated marketing plan. At For Marketing Matters, we develop a media list to reach your ideal target audience (that we develop) and then we build relationships and provide content to reach the readers of these pubs. See this link as one simple example of a way we help our clients explain the solutions they bring to market: laboratoryequipment/product-releases/2014/04/freezer-trays-protect-store-2-d-bags

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