Baudrillard’s book argues that late-twentieth-century consumer - TopicsExpress

Baudrillard’s book argues that late-twentieth-century consumer culture is a world in which simulations or imitations of reality have become more real than reality itself, a condition he describes as the “hyper-real.” For example, walking and running are not nearly as important as they were in premodern societies, but jogging is a recreational pastime, replete with special shoes, clothes, books, and other gear. To take another example, we no longer live in communities where food is produced locally and whole grains are a necessary dietary staple, but we have health food that enables us to replicate the experience of a peasant’s diet. (Admittedly, terms such as “jogging” and “health food” show that the book is somewhat dated, but the point still holds.)

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