Beautiful Lies Society makes us superficial beings. Researchers have studied the concept of beauty as a factor in a person’s success. These studies have shown that attractive people are often hired sooner, get promotions more quickly, and are paid more than their less-attractive coworkers. When findings like these are published, they prompt the masses to become obsessed with appearance—an obsession that the cosmetic industry is more than happy to exploit. The beauty industry has come a long way with the development of science and technology; Enlarged pores. Fine lines. Pigmentation. Sagging. Dark circles. These are just some of the flaws that today’s cosmetic products promise to fix, but are these claims truthful or is it all merely clever marketing? Beautiful Lies explores the tyranny of the cosmetic industry and its effect on the modern woman. A commentary on the never-ending list of beauty remedies that exist in the market, the A-Z chart depicts familiar-looking pots in neutral shades with each tone representing an existing product claim. Although this work applauds beauty breakthroughs, it also embodies my skeptical views towards them, and raises a persistent question about whether we are being misled by bogus scientific claims, or perhaps by something even far less tangible—hope. So does being beautiful make one a better person? I think not. But any self-respecting woman can confess that she has fallen victim to cosmetic promises at least once in her life. While many women hold their own personal reservations towards these claims, the allure of an enhanced appearance proves hard to resist.
Posted on: Sun, 25 Aug 2013 05:24:49 +0000
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