But the fifth set of ads - now on high rotation in Australian - TopicsExpress

But the fifth set of ads - now on high rotation in Australian newspapers and on TV, is probably the most shameless. Mumbrella rightly calls it a “scandal”: The governments boat visa ads are targeting voters, not asylum seekers… This is not an advertising campaign targeting asylum seekers. It is a campaign targeting voters. Your average asylum seeker doesn’t buy Sydney’s The Daily Telegraph in Indonesia. Any peripheral reach of the ad into diaspora communities within Australia would make this one of the most inefficient and badly targeted media buys of all time. The wastage – the high proportion of readers not being targeted – would be huge… In which case millions of taxpayer dollars are being spent on political advertising… Using public money to do the job is a disgrace. Can a government so lavish in spending your money on its political interests be trusted with your cash after the election?

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