Coca-Cola has teamed up with OPI on a collection of nail polish inspired by its beverages. The beverage giants branded products generate more than $1 billion in retail sales annually. And since 2009, Coca-Cola has more than doubled both its licensing revenue and profit. Its a very profitable business for us, said Kate Dwyer, Coca-Colas group director worldwide licensing. The bottom line is that it is all about the bottom line.
Posted on: Mon, 19 May 2014 15:05:11 +0000
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