Cricket losing popularity in India Renewed efforts are being made to give a much-needed boost to cricket in India after a study commissioned by the ICC recently found the sport was suffering from a lack of exposure, and was, in fact, showing unmistakable signs of marginalisation in the country. The controversial report threw up many uncomfortable truths for cricket administrators trying their best to raise the profile of the game in countries where cricket continues to struggle to gain a foothold. For example, it was found that in spite of their best efforts, there were still as many as 11 days last year that failed to offer a telecast of some form of live cricket in India. Just as confounding was the discovery that during the 354 days in which live matches were shown, ratings plummeted steadily, in some cases even lagging behind reruns of Masterchef Afghanistan. The report also highlighted other problem areas. While it would appear that the basic infrastructure for the game in India has, after decades of struggle, just about been put into place, and a national team finally been scratched together from far-flung regions across this vast land, these are but surface details that flatter to deceive.
Posted on: Sun, 03 Nov 2013 18:01:46 +0000
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