DMEautomotive named as Dealer Marketing Magazine’s 2014 Technology Leader in Service Marketing for Driver Connect Daytona Beach, Fla., April 9, 2014 -- DMEautomotive’s (DMEa), the leader in science-based, results-driven automotive marketing, has received the prestigious Dealer Marketing Magazine Technology Leadership Award for the second year in a row. Recognized once again for best service marketing, DMEa won the award for Driver Connect, its groundbreaking mobile app. This is the fifth technology award DMEa has won in the past 12 months, four of which were for Driver Connect. “We launched Driver Connect to the industry in 2012 because we knew that nothing was going to be more critical to dealership service and customer retention than engaging customers where they are increasingly spending their time, on their smartphones,” said Mike Walther, president and CEO of DMEautomotive. “Since then, Driver Connect has continued to evolve ahead of the mobile
Posted on: Wed, 09 Apr 2014 20:55:24 +0000
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