Daily Mail Press Release - Zambia Music Awards 7th March 2014, Lusaka. Zambian Breweries Plc, the Corporate Sponsor of the Zambian Music Awards through Mosi Lager,has expressed concern at the negative sentiments that are being attributed to the Zambian Music Awards mainly by musicians whom the Zambian public did not nominate or vote for in the 2nd edition of the awards.Zambian Breweries Plc.Corporate Affairs Director, Mr. Luke Njovu, has stated that his company is saddened that the apparent differences between the Zambia Association of Musicians (ZAM) and the National Arts Council (NAC) could, if not properly managed,begin to negatively affect the corporate image of the company. He said that whilst Zambian Breweries Plc.is genuinely committed to playing a meaningful part in raising the standard and image of Zambian music, it will not continue to do so to the detriment of its corporate and product brands. “I believe it is unfair to use the Zambian Music Awards as a channel or vehicle for highlighting the differences that are between NAC and ZAM. This is negatively impacting on our brand and it must be clearly understood that a sponsorship property that negates the value of a corporate entity will attract scrutiny and re-evaluation. Whilst Zambian Breweries Plc. is the corporate sponsor of the Zambian Music Awards, the company has no control over the mechanics and structure of the awards which is the jurisdiction of NAC. For us, the partnership with NAC is primarily aimed at giving the kind of credence and status to the music awards which we believe is befitting of a national awards program.” Mr Njovu said. The company therefore urges all music industry stakeholders to resolve their differences amicably with the primary objective of building the industry.
Posted on: Fri, 07 Mar 2014 09:27:01 +0000
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