Deputy Manager – Brand ----- Female/ Male(MARCOM) Experience: 6 years Industry: Cosmetics /Consumer durable/ Lifestyle/FMCG Package: 7-8 Lacs Job Description: >> Competition & consumer mapping, artwork development with agencies & at International vendors.Working closely with International sourcing team & international vendors. >> Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. >> Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget. >> Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays. >> Traveling internally and internationally to ensure implementation of sales tool & product trainings. Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. >> Establishing performance specifications, cost and price parameters, market applications and sales estimates. >> Coordinating regular meetings and preparing regular reports outlining the brands’ performance. >> Managing the status of projects, product testing and the evaluation of external agencies. KRA: >> Development of new product line. >> Packaging+ Event Management+ Marketing >> Events & promotions. >> New schemes & execution. >> Development of Marketing collateral & its execution. >> Brand management >> Forecasting for launches & part of inventory planning. >> Advertising budget generation & usage. >> Annual plans & budget plans for all the promotional activities. >> Monitor brand wise budget vis-vis actual expenditure. >> Develop systems across the product team for MIS facilitation & synergy of operations.
Posted on: Wed, 10 Jul 2013 04:45:12 +0000