FTW Market Research "FTW market research is unique and based on the concerns, desires, and wisdom of the people. Our “Industry” is the recognition of the voices of the people and a service we provide to help empower the people to implement the changes we need in our world. Our “Market Growth” is the recognition of the shift in population and wealth distribution that can no longer be ignored by short term political thinking. There are 7 billion people on this planet that will soon dominate the decisions that are made and choosing to ignore this creates a situation of global instability as the masses will eventually overturn our current failing systems if their needs continue to go unfulfilled. Therefore the focus is NOT on money or how much revenue an industry will generate. Rather the focus is on analyzing and identifying the needs and collective wishes of the people. With the growing and shifting population the people will need an increasing amount of assistance to implement these changes, this creates a limitless opportunity for FTW to provide services and grow into a thriving organization. The purpose and intention for the “Fix the World” market research project was to provide a platform for solution thinking in a united global format where all voices are heard and to start the conversation so we can all begin to focus on solutions collaboratively. FTW’s Market Research instruments were a survey questionnaire and guidelines done through HopeGirl2012 blog site. Participants were initially identified and recruited through the web site and email. Approximately 285 people from 37 countries were inspired to voice their ideas, wishes, motivations and more. Volunteers did the task of compiling, editing and formatting the solutions ideas into a guidebook. Through this project we have established a methodology to express the wisdom of the crowd. This same methodology can be applied to countries and communities on a local level to expand understanding of the needs of the people in that area. It also empowers individuals to participate on a level where they feel they can make a difference and have their voices heard."
Posted on: Sat, 07 Sep 2013 00:10:09 +0000
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