For three years in a row, Canada was among the top fundraisers in the world in raising money for Movember, an annual campaign that aims to increase awareness and engagement about men’s health with a particular focus on prostate cancer, testicular cancer and men’ mental health. Last year alone, the country raised more than $33.9 million, bringing the total to $151.6 million since Canada first became officially involved with the Movember movement in 2007. So what makes the campaign so successful?
Posted on: Wed, 29 Oct 2014 13:45:01 +0000
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