From an industry trade journal this morning: The question for this week seems to be Exactly how big of an audience listens to Pandora? Maybe a better question should be, Why should it really matter? After all, no matter how big an audience any media entity claims to have, businesses are not going to spend their ad dollars there for very long if they dont see a decent return...The medium that best engages its audience with its content -- and its sponsors -- will inevitably win in the end. Radio should keep its focus on that prize and not on whos creating waves elsewhere. Based on our recent journey to NYC, we are going FTW! Popcult Radio Stay tuned. Our audience will.
Posted on: Sat, 09 Nov 2013 16:47:18 +0000