Fwd: FTS Email: JOBOFF: Digital Marketing Lead - Brooklyn tzvika77@hotmail -------- Original Message -------- Subject: FTS Email: JOBOFF: Digital Marketing Lead - Brooklyn Date: Mon, 17 Nov 2014 17:37:21 +0000 (UTC) From: Yishai Polon yishaipolon@yahoo [FiveTownsShuls] Reply-To: Yishai Polon To: FiveTownsShuls@yahoogroups The role of the Digital Marketing Lead is to develop and lead channel marketing strategies that drive business results. This includes SEM/SEO, Affiliate Marketing, E-mail, Social Media Advertising, Display Media, and new media opportunities. The day-to-day management will include e-commerce customer acquisition, retention and performance optimization across campaigns. Responsibilities Leads and manages a digital marketing team to be aligned around the same priorities and to deliver business results. Provides expertise in developing and adapting strategies for SEM, Affiliate Marketing, Personalization, Email Marketing, Customer Acquisition and Retention, Social Engagement and Brand Media. Partner with Merchandising and Business Operations to develop the marketing and promo calendar that drives overall brand initiatives for the market. This includes developing communications plans that support new product launch campaigns, growing core product sales, and supporting desired channel mix of business. · Ensure online marketing plans and programs are implemented in a manner consistent with the brand and coordinates with traditional marketing activities. Develop strategies that increase traffic demand and conversion. Maintain extensive knowledge of consumer-related e-commerce trends, and the marketing plans and programs of target competitors. Lead, negotiate and manage strategic relationships with third party Internet marketing business partners and vendors. Manage vendor relationships, enforce service level agreements, and define long-term direction for marketing services that should be managed internally vs. externally. Partners and works cross functionally (Site Merchandising, Analytics, Technology and In-Store Marketing) to understand business needs, marketing integration points and performance expectations. Assists in defining success metrics and reporting needs for campaigns Provide direction and directives to direct reports in the performance of their duties, establishing work priorities, and in achieving company initiatives. Establishes processes and best practices that enable team collaboration and day-to-day efficiencies. Works closely and effectively with other senior managers in the planning and execution of business plans. Prepares executive leadership communication and presentations to influence better business decisions Forecasts channel needs based on traffic plans and manages channel budgets based on ROI metrics · Own key portions of the digital P& ;L. Manage expenses and drive increasing ROI on marketing dollars. · Partner with Finance to ensure accurate and approved budget reconciliation · Report any budget issues with recommendations for resolutions QUALIFICATIONS: · Must have a proven track record of 7-10 years of database, direct and online marketing including at least 5-7 years in a commercially minded role. eCommerce experience strongly preferred. · Must be able to translate brand vision to the online channel and execute strategies that lead the company consistently towards that vision. Must mirror the values and positioning of the brand at all times. · ; Strong skills in strategy and planning, budget and P&L management, marketing and vendor selection and management · Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team · Ability to take initiative and own this portion of the business. Excellent business relationship skills. Must be a team player able to work with a variety of internal and external functions · Structured and logical, clearly articulating our strategy to customer s, internal employees and all stakeholders · Needs to be a creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams. · ; Big-picture thinker and experience in a dynamic, high-growth environment · Must possess excellent creative, organizational, verbal and written communication skills · ; Strong analytical and project management skills with the ability to handle multiple priorities. · Sophisticated written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner. · Highly proficient in Microsoft Word, Powerpoint, and Excel · BA/BS required, MBA preferred. Qualified candidates please submit resumes to [email protected] __._,_.___ Posted by: Yishai Polon Reply via web post • Reply to sender • Reply to group • Start a New Topic • Messages in this topic (1) ***FTS e-Sponsor of the Week*** ************************************** Clinical Psychology Practice Serving the Greater Five Towns Area *Marc J. Diener, PhD* *Licensed Clinical Psychologist* Providing therapy and assessment in a supportive, warm, and personal atmosphere. **Psychotherapy and Psychological Testing** *Psychotherapy Specialties: *Substance Abuse *Depression *Anxiety *Relationship Difficulties Testing and Evaluation for: *Learning Disorders *ADHD **Sunday hours available** **Some insurance plans accepted** Visit my website for more information: MDienerPhD In addition to my clinical practice, I am an Assistant Professor in the Clinical Psychology Doctoral Program at Long Island University. 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Posted on: Mon, 17 Nov 2014 20:56:46 +0000
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