Hollyoaks bosses have decided to reveal the identity of Fraser Black’s killer on Snapchat before the episode is aired. Pearly two million fans have signed up to the social network app to get backstage gossip and show spoilers. Now the soap’s top bosses want to reward them by letting them know who the killer is before it happens on screen. The identity if Fraser’s killer is said to be revealed on July 18. From 4pm that day Hollyoaks will send out a series of messages and images revealing the climax to the storyline. Lime Picture’s senior content producer Victoria Lutas told Broadcast: “We wanted to build a buzz ahead of the episode and, among the younger demographic who follow us on Snapchat, it is really important to be the first to know. “You must have a reason to launch on these platforms and then talk to the audience in an appropriate voice. “There is so much choice for people that it is important to instil loyalty in fans of the show and make them feel valued.” We will be posting all these pics to the page on that day :) xkirstyx
Posted on: Thu, 10 Jul 2014 08:51:28 +0000
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