How this company built a business by interviewing students? For thousands of #Chinese students seeking an #education overseas, the admission process, particularly the one-on-one #interview, can be a challenging experience. ow.ly/HRM9m Often students have to give up their dreams owing to the heavy costs involved in traveling for the interview. However, in every challenge, lies an opportunity. That’s precisely what drove Terry Crawford, a former lawyer from the United States, his wife Gloria Chyou to set up Initial View in 2009. The Beijing-based company specializes in conducting live and unscripted one-on-one video interviews with Chinese students for colleges in the U.S. and U.K. That way, the students do not have to spend thousands of dollars just to attend an interview, and admissions officers are still be able to assess the applicants’ language and interpersonal skills. Despite the teething issues of running a business in a foreign country, Initial View has witnessed steady growth and currently conducts interviews in 11 cities across China and is looking to expand to other Asian markets. Over the years, Terry and Gloria say that they have conducted interviews of thousands of applicants to top U.S. and U.K. universities. As of 2012, 38 of the top 50 American universities recognized Initial View interviews. And by the end of 2014, the company had played a role in over 10,000 applications to the U.S. Watch this video for more on Initial View’s business model and how it has grown and adapted to the business environment in China.
Posted on: Sat, 24 Jan 2015 11:12:01 +0000
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