How to Find Customers or Clients for your Business What’s the average number of new customers that come to transact business with you daily? Do you know how to attract or find new customers for your small business? Is your business experiencing difficulties due to a shortage of customers? If I were to show you some techniques that will help you find 300 new customers for your small business in 30 days or less; will you be willing to try them out? If your answer to the last question is yes, then read on. “The purpose of a business is to create a customer.” – Peter F. Drucker It’s the utmost desire of every business man to see customers trooping into his place of business because one of the most valued assets of a company is its customer base. Most entrepreneurs have successfully built a functional business system around their product or idea but they don’t seem to be making headway with respect to finding customers for their business. And without adequate customers, there will be no sales and without sales; there will be no profits. Without profits, your business is as good as dead. Since you have understood the importance of a customer to a business, let’s now brainstorm on how to find new customers and increase your customer’s base. In this article, I am going to reveal to you 30 smart ways to find or attract 300 new customers in 30 days or less with little budget. Please note that you are not expected to implement all the techniques; just pick a few and stick with it. Your goal here is to find 10 new customers each day for the next 30 days. At the end of 30 days, your business should have nothing less than 300 new customers in its asset base. Secondly, creativity should be applied when implementing any of these marketing tactics. Thirdly, it’s advisable you make sure that your entire business is prepared and able to handle the inflow of new customers. What’s the essence of attracting new customers to your business, only for the customers to arrive and be disappointed by your lack of co-ordination and poor services? Never let that happen because customers talk a lot and bad news spread like wild fire. Now if you are good to go, then below are 30 smart ways to attract or find 300 new customers in 30 days or less with little budget. “Sales is about identifying a thirsty prospect and selling them a glass of water. Branding is about selling your 2nd glass and the 3rd glass and the 4th until when they’re thirsty they want to buy your water. Branding is finding out what you stand for and then communicating and delivering what you stand for.” – Ben Christy Mack1. Create a branded professional business card and give it away at every given opportunity Your business card should be professional in its design and should maintain your company’s brand image and color. Important details about your business should also be included in the business cards and you must give it away at any given opportunity. Never leave your home or office without your business cards. 2.Brand your company’s car If your company has a car, then brand it. If your company is still a small business, then consider branding your personal car. After all, it’s still your business. Brand your car with your company’s corporate color and leave a catchy message on it. For instance, if you run a pet food shop; then consider modeling a bone on the roof of the car. 3. Offer a money back guarantee to new and existing customers. A money back guarantee will attract new customers; the existing customers will tell their family and friends about it and this will lead to repeated sales. 4. Offer a discount to new and existing customers and make sure you give your discount offer maximum exposure. 5. Give away free samples to new customers. The free sample marketing strategy actually works; it was on this same strategy that Debbi Fields grew her cookie company. 6. Motivate your employees to promote your business and help you find new customers. Make them understand that your business success is dependent on their internal and external contributions to your business; and make sure you provide an incentive for them. 7. Look for a competition going on in your local area and offer them prizes. Please note that your donated prize should be the product your company sells and also make sure that the competition will receive publicity. 8.Write a press release and send it out to the media. 9. Advertise your products and services on mobile billboards that are attached to moving vehicles. 10.Create an informational booklet and give it away for free. Your informational booklet should be related to your business products or services. For instance; if you are running an electronics repair shop, you can create a booklet teaching people how to take care of their electronic gadgets. If you run a pet food shop; create an informational booklet teaching pet owners how to care for their pets. Most importantly, you must give this booklet away for free but be sure to promote your business inside the booklet; preferably on the front page, back page and centre page. 30 Ways to Attract 300 New Customers to your Small Business 11.Advertise your business in print media. 12.Take your business to trade shows and business expos. These events attract tons of customers and exposure. 13.Form strategic alliances with other small businesses in your area and cross promote each other. For instance, if you sell men wears; you can strike strategic alliances with other businesses that deal on men shoes, men cosmetics and fragrances. You can even ally with barber’s shop in your vicinity; all you need is creativity and a win-win plan. 14. Advertise your business in electronic media. 15. Make an excellent branded sticker and give it to your existing customers. Make sure its content is something that your customers will be proud to fly. For instance, you can create a branded sticker inscribed with the words 16.Initiate a loyalty program for your existing customers. This will encourage your customers to talk proudly or brag about your business. 17. Promote your business with direct marketing campaigns. 18. Approach your local radio station and offer to provide their audience with valuable information. 19. Design a hard hitting branded brochure and give it away to prospects. 20.Make your packaging branded and reusable. A biscuit company I know made their big sized biscuit package a dice board game. Once the customers are through with eating the biscuits, the package can be used as a dice game board. You can also make your package a map or educational material but make sure it’s branded and valuable. 30 Ways to Find or Attract 300 New Customers to your Small Business in 30 Days or Less 21.Get a business website or blog and put your business on the web. 22. Become a syndicated columnist for a popular newspaper and offer the readers valuable information relating to your industry. 23. Start your own branded newsletter. You can choose to publish daily, weekly or monthly. 24. Ask your existing customers for referrals and don’t be shy about it. If you’ve serve them well; then be bold to ask them to reciprocate or encourage you by referring their family and friends to your business. 25. Offer to be a guest on a television show that relates to your industry. 26. Attend business events, conferences, annual general meetings, stakeholders meeting, lunches and social gatherings. Be sure to network very well during such events and never forget to give out your business cards. 27. Send your customers a thank you “branded public display gift item.” I am talking about gift items such as calendars, memos, customer’s loyalty badge, wall papers, awards and souvenirs. 28. Place branded notice boards in high traffic locations such as shopping centers, stadium, cinemas and conference centers. 29. Help your customers advertise or promote your business voluntarily by providing them with valuable branded promotional materials such as face caps, wrist bands and T-shirts. 30. Organize a “thank you” party for your loyal customers and ask them to invite friends who are non customers. Make sure you give the non customers a warming experience and be sure to hand them branded promotional valuables such as T-shirts and face caps. As a final note, I believe these marketing strategies will help you find or attract 300 new customers in 30 days or less and you won’t have to spend much. Even if you are running on a limited budget or you have no marketing budget at all, you can still take action with the guide provided above. Just make sure you implement them with a little touch of creativity and 300 new customers will be yours.
Posted on: Tue, 01 Oct 2013 07:48:09 +0000
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