How to give Feedback to an Agency so the work gets Better As our Ad Agency friends are partying it up in Cannes, I figured its perfect timing to talk about How to give Feedback to an Agency so the work gets better. It’s funny how bad clients under-estimate the impact they have on the advertising work and yet good clients get it. There’s this weird contradictory circle: a) clients hire agencies based on work they do for other clients–many times better clients b) great agencies still make bad work–which highlights that good clients help make good work and c) the client is ALWAYS right, which means if you tell an agency to do something, they will. If we put all three of those together. beloved-brands/2013/06/23/feedback-2/
Posted on: Mon, 24 Jun 2013 00:29:36 +0000
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